http://www.ft.com/intl/cms/s/0/e1c48f9a ... z2Q54AL34A
Financial Times - Tech Hub
All you ever needed to know – about yourself
By Emily Steel in New York - April 10, 2013 5:43 pm
Acxiom is preparing to step out of the shadows. The consumer data broker, which tracks everything from a person’s estimated income to his political leanings, shopping patterns and exercise habits, is readying a service that will reveal to people what it knows about them.
“We live in an era when transparency is important,” Tim Suther, Acxiom’s chief marketing and strategy officer told the Financial Times. “We’re listening to that and trying to be even more transparent with people who are interested in understanding what companies like Acxiom do with information.”
Οι καιροι αλλαζουν. Εμεις ειμαστε μεσα στο πνευμα των καιρων.
Καιρος ειναι να βγουμε μπροστα !
