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... τα οποία θέλουν να ξέρουν οι DATA BROKERS.

Από: http://qz.com/213900/the-nine-companies ... -facebook/

Identifying Data

• Name
• Previously Used Names
• Address
• Address History
• Longitude and Latitude
• Phone Numbers
• Email Address

Sensitive Identifying Data

• Social Security Number
• Driver’s License Number
• Birth Date
• Birth Dates of Each Child in Household
• Birth Date of Family Members in Household

Demographic Data

• Age
• Height
• Weight
• Gender
• Race & Ethnicity
• Country of Origin
• Religion (by Surname at the Household Level)
• Language
• Marital Status
• Presence of Elderly Parent
• Presence of Children in Household
• Education Level
• Occupation
• Family Ties
• Demographic Characteristics of Family Members in Household
• Number of Surnames in Household
• Veteran in Household
• Grandparent in House
• Spanish Speaker
• Foreign Language Household (e.g., Russian, Hindi, Tagalog, Cantonese)
• Households with a Householder who is Hispanic Origin or Latino
• Employed – White Collar Occupation
• Employed – Blue Collar Occupation
• Work at Home Flag
• Length of Residence
• Household Size
• Congressional District
• Single Parent with Children
• Ethnic and Religious Affiliations

Court and Public Record Data

• Bankruptcies
• Criminal Offenses and Convictions
• Judgments
• Liens
• Marriage Licenses
• State Licenses and Registrations (e.g.,Hunting, Fishing, Professional)
• Voting Registration and Party Identification

Social Media and Technology Data

• Electronics Purchases
• Friend Connections
• Internet Connection Type
• Internet Provider
• Level of Usage
• Heavy Facebook User
• Heavy Twitter User
• Twitter User with 250+ Friends
• Is a Member of over 5 Social Networks
• Online Influence
• Operating System
• Software Purchases
• Type of Media Posted
• Uploaded Pictures
• Use of Long Distance Calling Services
• Presence of Computer Owner
• Use of Mobile Devices
• Social Media and Internet Accounts including: Digg, Facebook, Flickr, Flixster, Friendster, hi5, Hotmail, LinkedIn, Live Journal, MySpace, Twitter, Amazon, Bebo, CafeMom, DailyMotion, Match, myYearbook, NBA.com, Pandora, Photobucket, WordPress, and Yahoo

Home and Neighborhood Data

• Census Tract Data
• Address Coded as Public/Government Housing
• Dwelling Type
• Heating and Cooling
• Home Equity
• Home Loan Amount and Interest Rate
• Home Size
• Lender Type
• Length of Residence
• Listing Price
• Market Value
• Move Date
• Neighborhood Criminal, Demographic, and Business Data
• Number of Baths
• Number of Rooms
• Number of Units
• Presence of Fireplace
• Presence of Garage
• Presence of Home Pool
• Rent Price
• Type of Owner
• Type of Roof
• Year Built

General Interest Data

• Apparel Preferences
• Attendance at Sporting Events
• Charitable Giving
• Gambling – Casinos
• Gambling – State Lotteries
• Thrifty Elders
• Life Events (e.g., Retirement, Newlywed,Expectant Parent)
• Magazine and Catalog Subscriptions
• Media Channels Used
• Participation in Outdoor Activities (e.g., Golf, Motorcycling, Skiing, Camping)
• Participation in Sweepstakes or Contests
• Pets
• Dog Owner
• Political Leanings
• Assimilation Code
• Preferred Celebrities
• Preferred Movie Genres
• Preferred Music Genres
• Reading and Listening Preferences
• Donor (e.g., Religious, Political, Health Causes)
• Financial Newsletter Subscriber
• Upscale Retail Card Holder
• Affluent Baby Boomer
• Working-Class Moms
• Working Woman
• African-American Professional
• Membership Clubs – Self-Help
• Membership Clubs – Wines
• Exercise – Sporty Living
• Winter Activity Enthusiast
• Participant – Motorcycling
• Outdoor/Hunting & Shooting
• Biker/Hell’s Angels
• Santa Fe/Native American Lifestyle
• New Age/Organic Lifestyle
• Is a Member of over 5 Shopping Sites
• Media Channel Usage – Daytime TV
• Bible Lifestyle
• Leans Left
• Political Conservative
• Political Liberal
• Activism & Social Issues

Financial Data

• Ability to Afford Products
• Credit Card User
• Presence of Gold or Platinum Card
• Credit Worthiness
• Recent Mortgage Borrower
• Pennywise Mortgagee
• Financially Challenged
• Owns Stocks or Bonds
• Investment Interests
• Discretionary Income Level
• Credit Active
• Credit Relationship with Financial or Loan Company
• Credit Relationship with Low-End Standalone Department Store
• Number of Investment Properties Owned
• Estimated Income
• Life Insurance
• Loans
• Net Worth Indicator
• Underbanked Indicator
• Tax Return Transcripts
• Type of Credit Cards

Vehicle Data

• Brand Preferences
• Insurance Renewal
• Make & Model
• Vehicles Owned
• Vehicle Identification Numbers
• Vehicle Value Index
• Propensity to Purchase a New or Used Vehicle
• Propensity to Purchase a Particular Vehicle Type (e.g., SUV, Coupe, Sedan)
• Motor Cycle Owner (e.g., Harley, Off-Road Trail Bike)
• Motor Cycle Purchased 0-6 Months Ago
• Boat Owner
• Purchase Date
• Purchase Information
• Intend to Purchase – Vehicle

Travel Data

• Read Books or Magazines About Travel
• Travel Purchase – Highest Price Paid
• Date of Last Travel Purchase
• Air Services – Frequent Flyer
• Vacation Property
• Vacation Type (e.g., Casino, Time Share, Cruises, RV)
• Cruises Booked
• Preferred Vacation Destination
• Preferred Airline
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Purchase Behavior Data

• Amount Spent on Goods
• Buying Activity
• Method of Payment
• Number of Orders
• Buying Channel Preference (e.g., Internet, Mail, Phone)
• Types of Purchases
• Military Memorabilia/Weaponry
• Shooting Games
• Guns and Ammunition
• Christian Religious Products
• Jewish Holidays/Judaica Gifts
• Kwanzaa/African-Americana Gifts
• Type of Entertainment Purchased
• Type of Food Purchased
• Average Days Between Orders
• Last Online Order Date
• Last Offline Order Date
• Online Orders $500-$999.99 Range
• Offline Orders $1000+ Range
• Number of Orders – Low-Scale Catalogs
• Number of Orders – High-Scale Catalogs
• Retail Purchases – Most Frequent Category
• Mail Order Responder – Insurance
• Mailability Score
• Dollars – Apparel – Women’s Plus Sizes
• Dollars – Apparel – Men’s Big & Tall
• Books – Mind & Body/Self-Help
• Internet Shopper
• Novelty Elvis

Health Data

• Ailment and Prescription Online Search Propensity
• Propensity to Order Prescriptions by Mail
• Smoker in Household
• Tobacco Usage
• Over the Counter Drug Purchases
• Geriatric Supplies
• Use of Corrective Lenses or Contacts
• Allergy Sufferer
• Have Individual Health Insurance Plan
• Buy Disability Insurance
• Buy Supplemental to Medicare/Medicaid
Individual Insurance
• Brand Name Medicine Preference
• Magazines – Health
• Weight Loss & Supplements
• Purchase History or Reported Interest in Health Topics including: Allergies, Arthritis, Medicine Preferences, Cholesterol, Diabetes,
Dieting, Body Shaping, Alternative Medicine, Beauty/Physical Enhancement, Disabilities, Homeopathic Remedies, Organic Focus, Orthopedics, and Senior Needs